Core
Your programme, nutrition targets and a monthly Weigh-In Day report.
£29a month
- Gym or home programme with video demos
- Calorie and protein targets that adjust with you
- UK supermarket meal guides and recipes
- Monthly Weigh-In Day report
Zama Fitness / Online personal training, UK
Your online
personal trainer.
A qualified UK coach builds your training and nutrition plan, then reviews and adjusts it every four weeks. From £29 a month. Cancel in two clicks.
Coached every month.
Not just subscribed.
A real coach,
at a gym membership price.
Apps give you content and vanish. One-to-one coaching costs £150 a month and up. Here a qualified coach sets your plan, reads your numbers every four weeks and tells you what to change, for less than most gym memberships.
- 4 weeks
- Between coach reviews
- £29
- A month, from
- 2 clicks
- To cancel, any time
Training
A programme for your gym, your kit and your week.
Built from what you have access to and the days you can train. Every exercise has a demo clip, a target weight from last time and a rest timer. Swap anything you hate. A home version is always one tap away.
See your numbers
Nutrition
Calorie and protein targets you can actually explain.
Your numbers come from a written rule, not a guess, and you see the reason next to every one. Weekly meal plans use UK supermarket food, with one-tap swaps and a shopping list in real pack sizes.
See how the numbers are set
Weigh-In Day
Every four weeks, a qualified coach rewrites the plan.
You log your trend weight, a few measurements and a short check-in. The report lands straight away. On Coached, Simon or one of the team reads it and adjusts your training and nutrition in writing.
See six months of one memberInside the portal
What you'll be using.
Your training, your food and your progress, in one place.
Today
The session, the weigh-in and a word from your coach. One screen, one next thing.
This week
A gold star for every planned session, and a day strip that fills up.
Weigh-In Day
Your last 28 days as stars and discs, then four steps and the report.
Badges
Sessions, mornings on the scale, weeks on plan. Earned for good, never taken away.
Your starting numbers
See your
numbers.
Three quick steps, about 20 seconds. You'll see the calories, protein and 12-week trend a coach would start you on, before they fine-tune it.
01
What is your main goal?
02
Tell us about you
yrs
cm
kg
13st 8lb
03
How many days a week can you train?
07:42
Your numbers
Lose fat2,280kcal / day
You burn about 2,780 kcal a day training 4 days a week. This is 500 below, so you lose fat.
Protein172 g
Carbs243 g
Fat69 g
12-week trend0.6% a week
86.0 kg80.0 kg
4W
Weigh-In Day every four weeks. Your coach adjusts these numbers from your real trend.
04
Want us to keep this plan for you?
Estimate for healthy adults 18+. A planned rate, not a promise. Your coach sets your real targets.
07:42
Your numbers
Lose fat2,280kcal / day
You burn about 2,780 kcal a day training 4 days a week. This is 500 below, so you lose fat.
Protein172 g
Carbs243 g
Fat69 g
12-week trend0.6% a week
86.0 kg80.0 kg
4W
Weigh-In Day every four weeks. Your coach adjusts these numbers from your real trend.
Weigh-In Day
Your plan changes.
Monthly.
Every four weeks your coach reads your trend, your sessions and your check-in, then rewrites the numbers. This is six months of one member, month by month.
Example member: male, 34, four days a week, fat loss.
Six months, trend weight.
−6.0 kg88.0 to 82.0
MonthTrendCaloriesSessionsCoach's note
Month 1
−1.6 kgkcal2,250Sessions14 / 16
Great first month. Holding everything as it is.
Month 2
−1.3 kgkcal2,250Sessions15 / 16
Squat up 10 kg. Same targets, keep stacking weeks.
Month 3
−0.4 kgkcal2,150Sessions13 / 16
AdjustedTrend slowed. Down 100 kcal and 2,000 more steps a day.
Month 4
−1.2 kgkcal2,150Sessions16 / 16
Back on track. Perfect attendance this month.
Month 5
−0.4 kgkcal2,150Sessions10 / 16
Holiday month. Maintenance week built in, no guilt.
Month 6
−1.1 kgkcal2,600Sessions15 / 16
AdjustedTwo-week diet break before the next block.
Month 7
Your turn. Every member gets the same monthly review from a qualified coach.
Join the waitlist“Most people don't need more information. They need someone qualified to check their numbers and tell them what to change.”
Simon Pope, head coach
Plans
Two plans.
One coach.
Prices on the page. No joining fee. Cancel any time, in two clicks, from your account.
Coached
Everything in Core, plus your coach reads every check-in.
£59a month
- Everything in Core
- Written review from your coach every month
- Quick weekly check-in: 3 questions and your weight
- Monthly form check video
- Medical support track available
Join the waitlist Recommended
The team
Qualified coaches.
Proper nutrition.
Every plan is written, checked and adjusted by qualified professionals. Not an algorithm, not an influencer.
Simon Pope
Head coach since 2008
RoleQualified inOn your plan
Head coach
Simon Pope
Level 4 Nutrition & Weight Management / Level 3 Advanced Personal Trainer / Level 3 Sports Massage / FASTER Masters Diploma (sports science CPD)
Writes the programmes and nutrition templates, sets coaching standards, reviews check-ins.
Coaches
Coaching team
Level 3 personal training minimum / insured for online coaching
Read your Weigh-In Day report and adjust your training.
Nutrition
Nutrition specialists
Level 4 nutrition and weight management
Set your calorie and protein targets and build UK meal guides.
Dietitian
Registered dietitian
HCPC registered
Reviews every plan for people losing weight with medical support.
A separate plan
Losing weight with medical support?
Fast weight loss can cost you muscle. Our support plan is a gentler strength and nutrition programme, reviewed by a registered dietitian, that works alongside your prescriber to help you keep it.
Billing
No sneaky
renewals.
Three rules we put in writing, because most of this industry will not.
- 01
Cancel in two clicks
Online, from your account. No calls, no emails, no fees.
- 02
Reminded every time
We email you before every renewal, so nothing comes as a surprise.
- 03
30-day guarantee
Not for you? Ask within 30 days of your first payment for a full refund.
FAQ
Fair
questions.
Is this a real coach or an app?
Both. You get the app for your plan, reminders, logging and reports, and a qualified coach who reads your check-ins and makes the calls. You always know who your coach is.
What happens on Weigh-In Day?
Every four weeks you log your weight trend, a few measurements, photos and a short check-in. You get a report straight away, then your coach reviews it and adjusts your training and nutrition.
Do I need a gym?
No. Every programme has a gym version and a home version, so you can switch when life gets in the way.
Do you write meal plans?
You get calorie and protein targets plus flexible meal guides and recipes using UK supermarket food. If you have a medical condition, we work alongside your GP or dietitian rather than around them.
How do I cancel?
Online, in two clicks, from your account. No calls, no emails, no cancellation fees. We email you before every renewal too.
January intake
Places open
in January.
Join the waitlist for first access and founding member pricing. We open places in order of sign-up.